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Until now, even though it is more than 40 years old, Hello Kitty is still the leading “money printing machine” for Sanrio and is known as one of the top marketing deals worldwide.
Perhaps, there’s no question that Hello Kitty has been and still is the most successful success of Sanrio, a company that produces stationery, gifts and accessories in Japan. The profile of Hello Kitty said that this girl who lives in London has a full name is Kitty White and is very good at baking. In addition, she also likes collecting cute little things like candy, stars or goldfish.
The image of Hello Kitty first appeared on Sanrio’s coin purse in 1974, for customers who are girls. Shortly after she debuted, Sanrio’s sales increased 7-fold. Recognizing the appeal of Hello Kitty, Sanrio has brought his “wine daughter” to a range of other products, from the affordable segment to the high end.
“Red beauty … billion” since birth
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According to Sanrio, in 1999, Hello Kitty appeared on 12,000 items every year, from vacuum cleaners, DVD players, cars to … toilet paper. By 2008, she has appeared in more than 50,000 different products in 60 countries around the world and earned about $ 500 million in revenue.
In 2014, Sanrio turned the “queen of cuteness” into a global marketing phenomenon with an estimated value of about $ 7 billion a year. The special thing is that the figures are obtained without any advertisements, except for advertisements of Sanrio-related TV show producers or at websites and ticket counters for such television shows. . It is known that Hello Kitty is the character that helps make up the majority of Sanrio’s $ 600 million in annual revenue and accounts for about 75% of the company’s annual operating profit.
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