I am not really a control freak but can i show you the right way to do that Shirt

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I am not really a control freak but can i show you the right way to do that Shirt

Spectra History of T-Shirts: The T-shirt revolution – 1950s-shirt Taboos & Totems: The birth of the T-shirt revolutionThere remains something essentially taboo about the genders swapping their clothing. It’s an erotic act, for a woman to don traditionally male outfits, such as the tuxedo for example. This is just as true for t-shirts which, up until mid-way through the twentieth century, had largely been seen as part of the male wardrobe, mostly taboo for women. It took a group of coquettish, aspirant starlets on the beaches of St Tropez to change all that. In 1957 these French movie actresses began appropriating their boyfriends’ white cotton t-shirts on the beach–probably more out of convenience than revolution-mongering–and gave birth to an instant sensation. The idea that women could throw on their boyfriends’ old cotton tee and still remain desirable, beautiful and feminine only added more fuel to the blue jeans and white tees teenage craze of the time. A year later Vachon, the St Tropez-based design house, was selling white cotton T-shirts which, in turn, they seem to have copied from one of the early designs first worn and championed by Coco Chanel as a pullover as early as the 1930s. With Brigette Bardot modeling Vachon’s gear on that famous French beach the term “hot cakes” fails to adequately capture the sensation around these garments. The athletic shirts, tanks and undershirts simply flew out the door at the speed of… consumerism. In many ways the t-shirt was establishing itself as the casual-wear version of the more formal “little black dress,” a garment which was primed, and appropriate, for almost any occasion.

I am not really a control freak but can i show you the right way to do that Shirt3

I am not really a control freak but can i show you the right way to do that Shirt3

I am not really a control freak but can i show you the right way to do that Shirt5

I am not really a control freak but can i show you the right way to do that Shirt5

 

I am not really a control freak but can i show you the right way to do that Shirt

Mainland Americans have long looked to Hawaii to ease their minds. At the height of World War I, with America about to enter the conflict, Hawaiian music was all the rage. In 1916, Hawaiian records outsold all other genres, while ukuleles were so ubiquitous in college dorms and upper-crust nightclubs that the New York Tribune ran a full-page illustration of an imagined “Ukulele Square, the Hawaiian Quarter of New York.” During the Great Depression, Americans again cast their eyes toward Hawaii, co-opting another piece of Hawaiian culture: the aloha shirt.Though its precise origins are lost to history, the aloha shirt first appeared in Hawaii in the 1920s or ’30s, probably when local Japanese women adapted kimono fabric for use in men’s shirting. The shirts achieved some popularity among tourists to Hawaii and found greater commercial success when they hit the mainland in the mid-1930s. America at the time was riddled with hardship and anxiety, with many men out of work and many others struggling to hold on to their breadwinner status. Perhaps in response, hyper-manliness came into vogue—the popularity of bodybuilding skyrocketed, Superman burst onto the scene. It may seem paradoxical that men embraced a garment with such feminine appeal. “You’d better get two or three because it’s a cinch your daughter, sister, wife or even mother will want this bright-colored shirt as soon as she sees it,” the Los Angeles Times teased in 1936. That didn’t stop men from buying. By 1940, aloha shirts were bringing in more than $11 million annually (in today’s money).

 

I am not really a control freak but can i show you the right way to do that Shirt1

I am not really a control freak but can i show you the right way to do that Shirt1

I am not really a control freak but can i show you the right way to do that Shirt

I am not really a control freak but can i show you the right way to do that Shirt