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The SONIC Franchise StoryHow SONIC became one of the most iconic brands in the nation with an even brighter futurethe original sonic drive-in franchiseSONIC® is an American success story that continues to flourish with every new chapter. Founded in 1953, SONIC franchises have risen from humble origins to one of the most instantly recognizable brands in the nation, with over 3,500 locations open from coast to coast and millions of fans who make SONIC a part of their daily lives.The success of SONIC can be attributed to a long legacy of excellent leadership that emphasizes innovation, collaboration, and great food. Beginning with our founder Troy Smith, who opened the very first SONIC location in Shawnee, Oklahoma, to Clifford J. Hudson, who oversaw SONIC’s meteoric rise as a national brand, to our current president Claudia San Pedro, who is ensuring that SONIC remains the most forward-looking brand in the booming QSR industry.drive-in franchises built to last | SONIC
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San Pedro joined the company in 2006, quickly rising through the ranks. Today she is an accessible leader often seen, literally, out on the floor mingling with employees at SONIC headquarters. Prior to becoming President in early 2018, she helped guide the company in a variety of capacities, including serving as Vice President of Investor Relations and, most recently, Executive Vice President and Chief Financial Officer.SONIC drive-in franchises were built to lastSONIC is the largest chain of drive-in franchises in America, offering menu heaven to young and old customers alike — whether they want a juicy burger, a milkshake made with real ice cream or a refreshing cherry limeade. No QSR can match the diversity of SONIC’s menu, which maximizes all five dayparts. SONIC’s Two Guys campaign launched in 2003 and has become one of the most popular QSR advertising campaigns in history. Our brand recognition is unprecedented; even in towns where the closest SONIC might be hundreds of miles away, SONIC is a familiar concept.
