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Despite the widespread negative image of feminism, the majority of women polled at the time self-identified as feminists, she adds. The organization debuted a T-shirt featuring the slogan, “This Is What a Feminist Looks Like,” for a pro-choice march on Washington, D.C., in 1992. “We wanted to fight back against the negative images that had been created around feminism,” Spillar explains. “We wanted to popularize the term, and we wanted feminists to be proud that they’re feminists.
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” Ms. did a 2003 cover featuring celebrities including Whoopi Goldberg and Margaret Cho wearing the shirt, and a 2009 cover with then President Barack Obama wearing it. The now iconic T-shirt has helped to encourage a diverse, inclusive image of feminism that pushes back on negative stereotypes.
