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Easily distracted by music and wine poster
Research at Heriot Watt University, UK, found that people change their beverage rating depending on the tone they are heard. Red wine is most strongly influenced by strong music, while white wine is much better when enjoyed with cheerful, youthful music.
The study involved 250 students to drink one glass of wine. The four types of music played are Orff’s Carmina Burana (powerful music), Tchaikovsky’s Waltz of the Flowers from The Nutcracker (delicate, luxurious music), Just Can’t Get Enough by Nouvelle Vague (lively, fresh music ) and Michael Brook’s Slow Breakdown (deep, sad music).
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White wine scored 40% higher when fresh music was played, and only 26% higher when drinking with sad music. Red wine is changed 25% by sad music, but 60% by strong music.
“The results can help winemakers to advise what kind of music customers should listen to while enjoying their wine, so that it can enhance feelings,” said Professor Adrian North.
Previously, Mr. North also conducted a study that showed people were five times more likely to buy French wine than German wine when they heard accordion music. If a drum band plays in addition, German wine is sold for twice as much French wine.
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