And into the sewing room i go to lose my mind and fin my soul Shirt
Beyond the initial sale, keep in mind that 53% of customer loyalty is driven by a salesperson’s ability to deliver unique insight, a skill that salespeople can initially demonstrate through their social media content sharing, and later confirm through their ongoing social connections with past clients. Perhaps that’s why data from Aberdeen shows that teams engaged in social selling have a customer renewal rate seven percentage points higher than teams that have not embraced social selling tools. Your top competitors are already using social sellinA whopping 71% of all sales professionals—and 90% of top salespeople—are already using social selling tools. Among younger salespeople, the numbers are even higher, with 78% of all millennial sales professionals using social selling tools and 63% saying those tools are critical or extremely critical to their sales performance. If you’re not allowing your sales team to use social tools and equipping them to do so, it will be more challenging for you to recruit top sales performers, especially from the millennial demographicWhat is Social Selling and Why Should Your Brand Care? | Hootsuite BlogImage via eMarketer.And brands in just about every industry are embracing social selling tools, whether it’s Microsoft boosting productivity 38% by socially prospecting for leads for a new cloud computing offering, U.K. travel firm Corporate Traveller achieving £5.5 in new sales by using social selling to reach out to potential small and medium-sized business travel clients, or the Vancouver Canucks using social selling to help increase hockey ticket sales.
And into the sewing room i go to lose my mind and fin my soul Shirt
Social selling best practicesNow that you know what social selling is and why you should care, let’s look at some important best practices for implementing an effective social selling strategy.Show upYou know what’s not very social? Robots. You may be tempted to save time with automated liking and commenting tools, but these do nothing to build rapport. In fact, they can do serious damage to your personal and professional brand. Yes, there are ways to incorporate social bots into marketing and customer service, but when it comes to selling, nothing beats a real, live humanSo: Show up. Engage. Be present. Be yourself. Remember, the point of social selling is to build relationships. The goal is to make yourself seem more human and approachable—not lessOf course, since you’ll hardly be alone in your social selling efforts, “show up” has another meaning, too. You need to make sure your profile actually shows up when customers and prospects are looking for expertise in your industry, so they start to recognize you as a leader—and a valuable contact—in your field.Be sure to optimize your social media profiles across all networks to maximize the impact of your social selling strategy. Look at your profiles from a prospect or customer’s point of view. Do they present you as a credible professional who has valuable insights relevant to your market? If not, do some tweaking to ensure your profiles present you in the best possible light—and have a consistent tone and message across all networks.
