Oakley’s Innovative Approach to Headwear Design
In a groundbreaking move that challenges traditional headwear design, Oakley has unveiled its latest creation, the Moonveil. This innovative product, born from the brand’s relentless pursuit of imaginative design and cutting-edge technology, is set to redefine the future of headwear.
The Moonveil is a testament to Oakley’s spirit of rebellion and its commitment to pushing the boundaries of what is possible in eyewear design. Utilizing Physiomorphic™ Geometry, Oakley designers have created a product that defies traditional shape limitations, resulting in a futuristic and adaptable headwear piece.
Advanced Features and Technology
The Moonveil features a sleek, jet-black knitted hood that hosts two interchangeable Prizm™ lens shields. These lenses provide unparalleled optical clarity and a wide field of view, making them perfect for exploring any environment. The dual lens swivel system allows wearers to effortlessly adapt to changing light conditions, with the Prizm 24K lens offering maximum coverage in bright sunlight and the Prizm Low Light lens allowing more light in dim conditions.
One of the most striking features of the Moonveil is its reflective yarn lines, which capture light and attention even in obscurity. This design element not only enhances the product’s functionality but also adds to its futuristic appeal.
A Statement of Individuality
Beyond its impressive technical features, the Moonveil is also a statement of individuality. The piece incorporates discreet design elements, such as zip-off front closures, allowing wearers to choose between an open-face look or celebrate anonymity with style.
The Moonveil’s origins can be traced back to Oakley’s Future Genesis, Chapter One animated fiction film, where it first appeared as a holographic projection. According to Brian Takumi, Oakley VP of Brand Soul and Creative, the Moonveil “emerged from a truly out of the box experimentation, embodying Oakley’s spirit of rebellion and relentless pursuit of imaginative design.”
Bridging the Virtual and Real World
Oakley’s commitment to bridging the gap between the virtual world of Future Genesis and the real world is evident in the Moonveil’s packaging. Each of the 100 serialized units includes a print of the original concept sketches and Oakley’s Future Genesis ashcan preview comic by publishers, Dark Horse, featuring the Moonveil on the back cover.
This limited-edition release is set to drop exclusively on Oakley.com on September 3, 15.00 CET, marking a significant milestone in the brand’s history of innovation and design. With the Moonveil, Oakley has once again demonstrated its ability to push the boundaries of what is possible in headwear, offering a glimpse into the future of eyewear design.
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