Roberto Cavalli Unveils Selfridges Pop-Up Featuring Cased Archive Pieces
Italian luxury fashion house Roberto Cavalli has launched an exclusive pop-up at the iconic Selfridges department store in London. The pop-up, which opened its doors on July 17th, 2023, showcases the brand’s latest collections alongside carefully curated archive pieces, offering a unique glimpse into the brand’s rich heritage.
Spring/Summer 2024 Collection on Display
The pop-up, located on the second floor of Selfridges, features a stunning display of Roberto Cavalli’s Spring/Summer 2024 collection. The collection, designed by creative director Fausto Puglisi, pays homage to the brand’s signature animal prints and bold designs while incorporating fresh, contemporary elements. Visitors can explore an array of ready-to-wear pieces, accessories, and footwear that embody the brand’s glamorous and daring aesthetic.
Iconic Archive Pieces Encased in Glass
One of the highlights of the pop-up is the inclusion of select archive pieces from Roberto Cavalli’s illustrious past. These vintage treasures, some dating back to the early 2000s, are encased in glass displays, allowing visitors to appreciate the intricate details and craftsmanship that have defined the brand for decades. The archive pieces serve as a testament to Roberto Cavalli’s enduring influence on the fashion industry and provide a rare opportunity for fans to see these iconic designs up close.
Exclusive Launch Event
To celebrate the launch of the pop-up, Roberto Cavalli hosted an exclusive event on the evening of July 16th. The event was attended by notable figures from the fashion industry, celebrities, and loyal customers of the brand. Guests were treated to a private viewing of the pop-up, along with cocktails and canapés inspired by Italian cuisine.
Interactive Experiences for Visitors
The pop-up also features interactive elements, such as a digital screen displaying Roberto Cavalli’s latest campaign videos and a dedicated area where visitors can customize their own silk scarves using the brand’s signature prints. These engaging experiences aim to immerse visitors in the world of Roberto Cavalli and create a memorable shopping experience.
The Roberto Cavalli pop-up at Selfridges will run until August 15th, 2023, giving fashion enthusiasts ample time to explore the brand’s latest offerings and delve into its rich history. The pop-up is part of Roberto Cavalli’s ongoing strategy to engage with customers in innovative ways and strengthen its presence in key global markets.
In other fashion news, Puma has recently collaborated with the sustainable fashion brand Collina Strada for a unique collection that combines style and eco-consciousness. The collection features vibrant colors, bold prints, and innovative materials, showcasing both brands’ commitment to fashion-forward design and environmental sustainability. You can read more about the Puma x Collina Strada collaboration here.